Dan breaks down five key mindset shifts for business owners in the thick of the growth grind. Inspired by Alex Hormozi’s tweet on sacrifice, he explores what it really takes to succeed—reflecting on courage, relationships, and balance—with actionable takeaways to stay productive and happy.

Why do so many founders feel sad, lost, and even depressed when they come into life-changing money from exiting their business?

Dan contemplates why this happens and how to avoid it.

Dan discusses the shift in SEO and the decline of content sites, emphasizing the need for B2B niche content. He introduces the concept of the 'influence equation' and stresses the importance of creating engaging, long-form content to capture the audience's attention.

One of the first questions Dan asks in his coaching sessions with 6 & 7-figure entrepreneurs is: would you re-hire your team today? Your team is likely your largest expense, so it’s critical that you know exactly how they’re driving revenue every step of the way. Dan goes through 10 questions that will help you make hard decisions with confidence and clarity.

Dan and Ian reflect on their personal and business highlights from 2024, discussing parenting, travel, finance, making hard decisions in business and gaining clarity. They also dive into the systems and frameworks that have driven meaningful progress for them and their coaching clients over the past year.

A personal brand is all about perception—everyone has one, whether you like it or not. So why not take control and shape it to your advantage?

In this episode, Yota Trom shares actionable strategies for founders to overcome imposter syndrome, craft an authentic personal brand, and confidently integrate more of their true selves into their business.

Shane Hummus reveals his proven strategy for turning YouTube into a reliable source of new clients and millions in revenue, showing how entrepreneurs can succeed even with modest view counts.