TMBA 75 (LBP75) - Forget 80/20, Aim for 99/1 With Critical Non-Essentials

This week, Dan and Ian are joined by a special guest: Brendan Tully from the Search Engine Shop (Dynamite Circle member, SEO, e-commerce and conversion optimization specialist).

Brendan, Dan and Ian discuss the concept of Critical Non-Essentials (CNEs). CNEs are small changes that you can make to your business that bring huge results. The results that CNEs bring are super effective - changing a couple of small things could account for 99% of your improvements (thus 99/1 principle - forget the 80/20 principle).

This Episode is features 8 useful CNEs that you can implement immediately, no matter if you run a consulting, e-commerce, software or more traditional business.

Do you want to take your business to the next level? Learn from other successful entrepreneurs and check out DynamiteCircle, our community for entrepreneurs.

Have fun. Leave a comment. Give us a ring. 888-554-8428. Go make it happen! :)

Mentioned:

Tropical MBA #9
DynamiteCircle (DC)
@tullibo (Brendan Tully) from the Search Engine Shop
This Week in Startups, check out the "Health and Fitness Special"
Startups for the Rest of Us, check out "Episode 52 - Getting Off The Hamster Wheel"
@ssstock (Simon Stock)
@davidhme (David)
Google Analytics
Getting Things Done
AMY Africa (research regarding cart abandonment)

Quick Tips:

Crazy Egg
4Q Survey
Kiss Insights

Call us with your questions or comments at 888-554-8428.

Episode length: 23:14

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