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TMBA 75 (LBP75) - Forget 80/20, Aim for 99/1 With Critical Non-Essentials
This week, Dan and Ian are joined by a special guest: Brendan Tully from the Search Engine Shop (Dynamite Circle member, SEO, e-commerce and conversion optimization specialist). Brendan, Dan and Ian discuss the concept of Critical Non-Essentials (CNEs). CNEs are small changes that you can make to your business that bring huge results. The results that CNEs bring are super effective – changing a couple of small things could account for 99% of your improvements (thus 99/1 principle – forget the 80/20 principle). This Episode is features 8 useful CNEs that you can implement immediately, no matter if you run a consulting, e-commerce, software or more traditional business.