TMBA 209 : How to Effectively Use Google Adwords

Today Ian and I sit down with the one and only Dave Huss to talk about generating paid traffic to your site.  With so many recent changes in advertising platforms and capabilities to come, this episode is full of marketing avenues you should be using in your business.

On the show this week:

• Why organic is dying and what you need to do about it as a business owner.

• The power of remarketing and why it's so effective.

• Updates coming down the pipeline from Google's advertising platform that will make a difference.

• Cart abandonment emails and phone call tracking techniques to take your ecommerce to the next level.

People on this episode:

Dan & Ian
Dave Huss - EcommerceDouble.com

What we're excited about this week:

Dynamic Remarketing Ads for Products
Similar Audience Remarketing
Google 'Click to Call'
Get Viro
Hepper upscale cat furniture.
Call Rail
Google Product Feeds
Jacob Puhl
Geodesic Dome of focus
A Leisurely Society

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Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.

Cheers, 

Dan & Ian

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