TMBA 520: The Re-Readables: Purple Cow
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Today's podcast is another installment of our ongoing series called "The Re-Readables", where we revisit some of our favorite business books to see if they stand the test of time.
This week, we've invited author and online entrepreneur Kyla Gardner back on to the show to talk about the classic marketing book Purple Cow by Seth Godin.
Kyla joins us this week to discuss which ideas from Purple Cow have aged the best, which ideas have aged the worst, and how we have utilized some of the "Purple Cow" strategies in our own entrepreneurial careers.
Listen to this week's show and learn:
What a "Purple Cow" actually is. (3:39)
A few of the key concepts in the book. (17:02)
Which concepts in the book have aged the best. (20:52)
The ideas that have aged the worst. (26:00)
The ways that we have adopted "Purple Cow" philosophies in our own businesses. (48:10)
Mentioned in the episode:
Before the Exit - Our New Book
TMBA Masterminds
Sponsor the TMBA Podcast
The Dynamite Circle
The DC Podcast
DC BKK
Dynamite Jobs
Dynamite Deals
Smash Digital
Kyla Gardner
Purple Cow by Seth Godin
The Dip by Seth Godin
Meatball Sundae by Seth Godin
Linchpin by Seth Godin
The 4-Hour Workweek by Tim Ferriss
Gary Vaynerchuk
The War of Art by Steven Pressfield
Seth Godin's Startup School
This week's sponsor:
This week's episode is sponsored by SmashDigital.com.
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Head over to SmashDigital.com/TMBA today and fill out the form to get your free SEO audit. Big thanks to the team at Smash Digital for sponsoring the show.
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Enjoyed this podcast? Check out these:
TMBA 433: A Conversation With Seth Godin
TMBA 488: The Re-Readables: The War of Art
TMBA 492: The Re-Readables: Rich Dad Poor Dad
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Have comments about the show?
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Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian